Dr. Usha¹ and Dr. Akanksha Verma^2
1Assistant Professor, School of Liberal and Creative Arts, Lovely Professional University, Punjab, India.
²Head, Department of Fine Arts, Dasmesh Girls College, Mukerian, India.
*Corresponding Author: Dr. Usha, Assistant Professor, School of Liberal and Creative Arts, Lovely Professional University, Punjab, India

Citation: Art Patronage in the Digital Age: A Comparative Analysis of Traditional and NFT Art Markets in India. Journal of Science, Technology, Engineering, Arts & Mathematics 2025. 1 (2): 01.18
Submitted: December, 2024 Approved: May, 2025 Published: July, 2025

Abstract: This study examines the evolving landscape of art patronage in India amidst the digital transformation, with a focus on the traditional and Non-Fungible Token (NFT) art markets. Drawing on data from the Artnet Art Market Report spanning from 2019 to 2023, the research employs quantitative analysis to compare sales volumes, average prices, regional distribution of buyers, gender representation, artist mediums, market sentiment, and platform dominance. Key findings include the exponential growth of NFT art sales volumes, the premium associated with digital artworks, and the urban-centric nature of NFT art patronage. Gender disparities in art patronage and the dominance of digital artists in the NFT market also emerge as significant trends. The implications of these findings underscore the importance of adapting to digital transformation trends, promoting inclusivity and accessibility within the art community, and leveraging digital platforms for growth and innovation. By bridging the gap between traditional and digital art markets, this research contributes to a deeper understanding of the cultural, social, and economic implications of digital technologies in the arts.
Keywords: Art patronage, Digital transformation, Non-Fungible Tokens (NFTs), Traditional art market, India, Artnet, Market analysis.

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