Research Paper-OPen access
ISSN: 3067-9257
BIBLIOMETRIC ANALYSIS ON ECOLOGICAL FILMS: ADVOCATING FOR JUSTICE ON-SCREEN AND IN MEDIA PRODUCTION
Bullard Sujeevan Kumar1 and Dr. Mallika Vijaya Kumar2
1Division of Media, Karunya Institute of Technology and Sciences, Coimbatore, India.
*Department of Media Studies and Visual Communication, Assistant Professor, Gandhi Institute of Technology and Management, Hyderabad.
2Division of Media, Karunya Institute of Technology and Sciences, Coimbatore, India
*Corresponding Author: Bullard Sujeevan Kumar, Department of Fine Arts, Lovely Professional University, India Email: maushamrmanglla@gmail.com
Citation: Advocating For Justice On-Screen And In Media Production. Journal of Science, Technology, Engineering, Arts & Mathematics 2025. 1 (2): 01.08
Submitted: December, 2024 Approved: May, 2025 Published: July, 2025
Abstract: This study explores the emerging field of ecological films, emphasizing its role in advocating for environmental justice both on-screen and within media production practices. The urgent need for this research arises from the increasing environmental crises and the powerful influence of visual storytelling in shaping public perceptions and attitudes toward ecological issues. Our findings reveal that ecological films not only raise awareness about environmental challenges but also promote sustainable practices in filmmaking, fostering a more responsible industry. By analyzing a range of films and their production processes, we identify key themes such as representation, activism, and the integration of indigenous perspectives, highlighting how these elements can drive social change. The implications of this study extend to filmmakers, educators, and policymakers, suggesting that ecological narratives can serve as potent tools for advocacy, ultimately influencing both audience engagement and industry standards. Furthermore, we identify significant gaps in the existing literature, particularly concerning the intersectionality of environmental justice with race, gender, and class, indicating a rich avenue for future research. By encouraging deeper exploration of these connections, this study aims to inspire more inclusive and impactful representations in ecological cinema, ensuring that diverse voices contribute to the dialogue on sustainability and justice in the media landscape.
Keywords: Sustainability, Representation, Environmentalism, Activism, Storytelling
https://doi.org/10.64596/OJSI7108